spooof
Google review management for small service businesses.
spooof helps owner-operated businesses make it easy for customers to leave genuine Google reviews, hear directly from anyone who wasn't happy, and reply to every review from one place.
What spooof does
Makes reviewing effortless. A customer follows your spooof link and is guided straight to leaving a real Google review — without the blank-page hesitation that stops most people halfway. They write it, they edit it, they post it from their own account.
Gives unhappy customers a direct line. If something wasn't right, spooof offers a private message to you alongside the public review option — both, equal weight, always. Which one they use is entirely their call.
Helps you reply. spooof lets you respond to your Google reviews from one screen — replies you write yourself, posted back to your own Business Profile.
Keeps your data yours. Your reviews and the engagement behind them belong to your business, not only to what Google chooses to show you.
Who it's for
Small, owner-run service businesses that live by their reputation — osteopaths and physios, electricians and plumbers, mortgage brokers — where every review is a real customer and word of mouth is the whole game.
How it works
You connect your own Google Business Profile and explicitly authorise spooof. spooof never posts anything on its own — it only publishes replies you have written and approved, to your own profile. You stay the author; spooof is the tool.
On the customer's side, spooof can offer suggested phrasings to get them started. They choose what fits, edit any of it, or ignore it entirely and write their own — and if they write or speak their own words, spooof leaves them untouched.
What spooof won't do
Some of these would convert better the other way. We don't do them.
- No incentives. There is no way to offer a customer anything in exchange for a review — not a discount, not a free session, nothing. It isn't a setting you can switch on; it doesn't exist in the product.
- No gating. An unhappy customer is always shown the option to leave a public Google review, with the same weight as the private one. The public route is never withheld, hidden, or de-emphasised.
- We never post for you. spooof does not submit reviews and never touches a customer's Google account. They post their own words, from their own account.
- We never create accounts. Not for you, not for your customers.
- Nothing is written by an AI at the moment someone clicks.
- Your reviews stay yours. They live on your own Google profile and remain there if you ever stop using spooof.
Get in touch
spooof is rolling out to a small group of businesses. To ask about access, email hello@spooof.com.